You can never have too much of it and the platforms to promote it are Free! So why not take advantage of reaching more people by creating more content? After all, the majority of your customers are online somewhere every day and you should be too.
What Is Content?
In short, content is about creating value. You share free information in the hopes of getting people to like you while you build a repertoire. Why? Because people buy from who they like, know and trust.
The long and more effective definition is:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Content can be in the form of:
articles videos pictures blogs ebooks newsletters podcasts webinars live streaming from an event emails Q&A interviews
Basically, any way you can deliver information online is a form of content marketing. Don’t feel overwhelmed, you don’t have to do it all! Pick two or three things that work well for you and your audience but give a little variety from time to time.
The good thing is these are things you can outsource and Fast Micro Jobs is here to help facilitate that by providing you with a talented freelancing pool to choose from. We have talent that can write articles, blog posts, or newsletters. Save time with us. For example you can hire talent to do your market research in order to formulate a list of relevant potential people you can interview for a Q&A session.
TIP: A video interview can be strategically be broken up into a 3 part series to stretch your content and keep it in the confines of smaller increments for the attention span of your audience. Another example, need someone to create an Ebook cover? Then use the talent pool to find a graphic artist.